Search engine optimization (SEO), is the process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing.
SEO today is about making the right choices based on tons of accurate SEO data, the latest Google trends, and common sense. Simple but not easy! There’s also this tendency for SEO to merge with performance marketing and lose its role as a standalone discipline.

There is one simple answer to this: give your customers value. If you know what your customers need/want and give it to them, you will win in SEO tremendously. There is only one algorithm that matters: Your customers – and their hearts, minds, and souls.